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The CPXi Blog

Industry News for February 8th

If you’d like to read the full articles, click the links below: What a $5 million Super Bowl ad can buy you in digital media Google Report 17% Increase in Ad Revenue, But Fail to Break Out Programmatic L’Oreal USA Looks to Develop Own Programmatic Trading Desk With a bet on a platform strategy, BuzzFeed »

bRealTime Featured on AdExchanger

bRealTime, a division of CPXi, recently rolled out its header-bidding technology, and many publications were quick to feature bRealTime and its new offering. Today, AdExchanger featured the programmatic division in its piece about header-bidding wrappers. Read the article previously posted on AdExchanger here… Header bidding has been such a runaway hit for publishers that it’s required the development of »

Supporting Children Through World Vision

CPXample, our philanthropic initiative, likes to highlight CPXi employees and their favorite non-profit organizations. This week, CPXample is bringing attention to World Vision, a non-profit that supports children. Maria Laino, of CPXi’s bRealTime division, talks about her experience with this organization. “I’ve been interested in World Vision and supporting its mission since I was a »

Industry News for February 1st

If you’d like to read the full articles, click the links below: Almost a quarter of Unilever’s $8 billion ad budget is now spent on digital AOL Unifies Publishing Products Into ‘One’ Platform Sky invests $10 million in advertising technology Facebook Extends Its Ad Network To Mobile Websites The Guardian is now calling native ads »

IAB Annual Leadership Conference 2016

Although we weren’t able to make it out to California because of the winter storm, the IAB Annual Leadership Meeting was in full swing this week. From January 24-26, industry leaders met in Palm Desert to discuss the most pressing topics in the interactive advertising and marketing industry. Interactive advertising is now a $50 billion dollar »

Upholding Citizenship and Sustainability at Johnson & Johnson

Every year, Corporate Responsibility Magazine compiles a list of the ‘100 Best Corporate Citizens.’ The list ranks companies based on their positive impact in categories like environment, human rights, corporate governance and more. While Microsoft topped the list for 2015, Johnson & Johnson came in 3rd. This month, CPXample, our philanthropic division,  highlighted Johnson & Johnson »

Industry News for January 25th

If you’d like to read the full articles, click the links below: Yahoo Bows Programmatic Native Advertising On BrightRoll Exchange Time Inc. Unveils Launch of Programmatic Political Ad Platform CampaignFocus Many Senior Ad Buyers Plan to Advertise on Snapchat in 2016 The Onion Gets Bought by Univision CPXi Launches Biddr To Help Boost Publisher Monetization »

CPXample Client Testimonial: The Pajama Program

CPXample is CPXi’s philanthropic initiative, and The Pajama Program was CPXample’s featured campaign for December. Every month, CPXample donates a digital ad campaign to a deserving non-profit. To learn more about the organization, which helps children in need by providing book and pajama donations, read our CPXample blog post. In short, the Pajama Program is a non-profit that seeks to »