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The CPXi Blog

SVP of Digital, MNI Targeted Media Inc., Matt Fanelli named to Digital Remedy Board of Directors

Digital Remedy expands Board as focus shifts to solution set selling. Digital Remedy announced today that Matthew Fanelli has been appointed to the organization’s Board of Directors. Mr. Fanelli joins Nick Pahade, CEO of CrowdHere; Robert Hussey, CEO of Goppi USA; Mike Seiman, CEO of Digital Remedy; and, David Zapletal, EVP of Media Operations at »

CPXi acquires SpinMedia Entertainment sites; bolsters owned and operated roster

Adding Celebuzz, The Frisky and The Superficial to its network of sites, CPXi readies launch of brand-centric content solution offering CPXi announced today that it will acquire several entertainment sites from SpinMedia. In an effort to expand audience engagement and content offerings, the deal fuels the deployment of a new solution set focused on expanding »

The CPXi Family Continues To Grow

It’s been a busy year here at CPXi and we’re excited to introduce our newest hires:   Chewy Boese, Content Producer Chewy Boese is a former chef from NYC who decided to move to New Orleans for some reason. In college she spent more time on zines than on papers. C-Bo enjoys cat memes, makeup, horror movies »

The ABC’s of CPXi

The ABC’s of CPXi By: Kelli O’Donnell, Marketing Associate     I can read. Crazy, right? At this point, reading is second nature. It’s not something I actively think about. For better or for worse, I read everything I see. Sometimes, I wish this wasn’t the case – especially walking around New York City. For »

Help Us Welcome Our New Hires

We’re excited to introduce our newest employees:   Olia Friedrichs, Media Buyer After being in New Orleans for the past five years, I definitely love that I can call it home.  I graduated from Loyola University – New Orleans in Marketing, focusing on digital and social media trends. I enjoy crawfish boils (and anything else »

Viewability: Consider the Publisher’s Perspective

Article originally posted on iMediaConnection.com If you were to create a word cloud for the current digital media buzzwords, one of the largest entries, right now, would be ‘”viewability.” The idea that advertisers should only be charged for ads that have actually been seen is one of the hottest topics in the industry. And why »

Online Marketing Strategies 2015

Earlier this month our AdReady team was in Miami to attend and sponsor Eye For Travel’s Online Marketing Strategies 2015. The conference featured a full schedule of presentations about retargeting, engagement, apps, best practices and more. During our time at the conference, the team met with different travel marketers to explain the benefits the travel industry »

Living the Dream, One Core Value at a Time

Living the Dream, One Core Value at a Time By: Thomas Fricilone     When I started at CPXi in March, the CORE and it’s delicious slices, didn’t make sense to me. How am I earning these? Is this actual pie? Why am I now so hungry? But the longer I worked here, the more »