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The CPXi Blog

CPXi division, Consumed Media, Inks Exclusive Partnership with Taboola

NEW YORK, March 24, 2016 – Taboola®, the leading global discovery platform, today announced an exclusive partnership with Consumed Media, experts in creating content and engagement strategies designed for today’s digital media ecosystem. The collaboration integrates Taboola’s personalized recommendations across Consumed Media’s network of owned, operated, and represented websites, including PressroomVIP.com, HipHopMyWay.com, and WarpedSpeed.com. Consumed »

Integral Ad Science Welcomes bRealTime to Certified Viewability Partner Program

NEW YORK, NY–(Marketwired – Mar 16, 2016) – Integral Ad Science, the leader in quantifying digital media quality, today announced thatAltitude Digital, bRealTime, Cadreon Brazil, ChoiceStream, Dstillery, Exponential, Media iQ, sovrn, Twelvefold and VertaMedia are the latest companies to join its Certified Viewability Partner Program. As members of the program, sellers agree to use Integral »

Industry News for February 8th

If you’d like to read the full articles, click the links below: What a $5 million Super Bowl ad can buy you in digital media Google Report 17% Increase in Ad Revenue, But Fail to Break Out Programmatic L’Oreal USA Looks to Develop Own Programmatic Trading Desk With a bet on a platform strategy, BuzzFeed »

bRealTime Featured on AdExchanger

bRealTime, a division of CPXi, recently rolled out its header-bidding technology, and many publications were quick to feature bRealTime and its new offering. Today, AdExchanger featured the programmatic division in its piece about header-bidding wrappers. Read the article previously posted on AdExchanger here… Header bidding has been such a runaway hit for publishers that it’s required the development of »

Industry News for February 1st

If you’d like to read the full articles, click the links below: Almost a quarter of Unilever’s $8 billion ad budget is now spent on digital AOL Unifies Publishing Products Into ‘One’ Platform Sky invests $10 million in advertising technology Facebook Extends Its Ad Network To Mobile Websites The Guardian is now calling native ads »

Industry News for January 25th

If you’d like to read the full articles, click the links below: Yahoo Bows Programmatic Native Advertising On BrightRoll Exchange Time Inc. Unveils Launch of Programmatic Political Ad Platform CampaignFocus Many Senior Ad Buyers Plan to Advertise on Snapchat in 2016 The Onion Gets Bought by Univision CPXi Launches Biddr To Help Boost Publisher Monetization »

Industry News for January 18th

If you’d like to read the full articles, click the links below: BuzzFeed Slammed by UK Regulator for Native Ad 2016 Sees Display Ad Spend Overtake Search In U.S. How Snapchat Plans to Compete With Facebook for Advertisers’ Dollars ConvertMedia Adds More Than 100 Premium Publishers to Proprietary Video SSP WideOrbit’s WO Programmatic Adds Deal »

CPXi’s bRealTime Announces Launch of Header Bidding Solutions

CPXi’s Programmatic Marketplace Division Unveils ‘Biddr’ To Maximize Publishers’ Monetization Efforts  NEW YORK, NY –(Marketwired- Jan 19, 2016) bRealTime, the preferred programmatic marketplace that connects the highest quality publishers with sophisticated media buyers, today announced the launch of Biddr, a set of header bidding products that provide publishers with proven solutions for increased competition, higher »

bRealTime Joins Integral Ad Science Certified Viewability Partner Program

NEW YORK, NY–(Marketwired – Jan 7, 2016) – bRealTime, the preferred programmatic marketplace connecting the highest quality publishers with sophisticated media buyers, today announced it has been named to Integral Ad Science’s Certified Viewability Partner Program. Integral is the leader in quantifying digital media quality, and bRealTime’s program membership is a strong signal to media »

Mike Seiman on Top-Performing Sales Executives

Previously posted on Huffington Post as a YEC  featured article, CEO Mike Seiman adds the quality he thinks a top sales exec should possess. See what he and other young entrepreneurs have to say about the topic in ’15 Traits of Top-Performing Sales Executives’… A. They Are Persistent A good salesperson will sell their way into »