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The CPXi Blog

Attention Geeks: We Have a Site For You!

You don’t have to love Star Wars to be a geek. But if you do, well, we salute you too! At GeeksVIP, a Consumed Media website, we write about all things nerdy. Here’s a taste of the kind of articles you’ll find on our site. Interested? Click the headlines above to visit the site. And be sure »

Utilize Holiday-Focused Private Marketplace Packages (PMP) to Connect With Consumers

Previously posted on the bRealTime blog, Product Marketing Manager Benjamin Ancher lets publishers know about the division’s holiday PMP packages… In 2015, almost half of all holiday shopping, both buying and browsing, will be done online.  With this mass proliferation of online activity, advertisers of all categories will be competing for a share of consumer attention.  »

Header Bidding 101: What Is It and Why Should We Care?

In this article, previously posted on iMediaConnection, VP of Product, Johanna Pesso, explains the importance of header bidding for publishers.   While most people spent their summer adventuring on family vacations or lounging poolside, those of us on the publisher tech side of digital advertising were busy conquering the new innovative landscape of “header bidding.” Since »

Infographic: How Header Bidding Works

‘Header Bidding’ is a relatively new tactic that is taking the digital media landscape by storm. By eliminating the archaic publisher ‘waterfall’ and replacing it with code on a publisher’s website that allows every impression to be bid upon by numerous partners in real time, Header Bidding is finally delivering on the true bid/auction model »