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The CPXi Blog

Growing a Culture of Innovation at CPXi

Growing a Culture of Innovation at CPXi By: Johanna Pesso, Director of Product Marketing     As Director of Product Marketing, I spend one part of my day strategizing how to reposition our existing products and services to better meet market needs and the other part analyzing the viability of introducing new products to the »

Year One as Part of the CPXi Family

Year One as Part of the CPXi Family By: Nick Sours, Account Executive     It has been just about a year since AdReady was formally acquired by CPXi. A lot has changed, but many of the important characteristics of the office remain intact. Since I started at AdReady as an intern, the office has »

Digital Advertising & The Automobile Industry

Digital Adverting & The Automobile Industry By: Ray Lopez, Director of Sales Operations     Those unfamiliar with the automotive industry may be surprised to find out that it is very slow to adopt new technology. They invest a lot of money in technology and are very hesitant to change things, especially if those things »

Intern Coffee Runs? Not At CPXi

Intern Coffee Runs? Not At CPXi By: Kelli O’Donnell, Marketing Intern     I knew what NYC interning would be like. I saw the movies, I read the subtweets, and I heard the horror stories- plenty of horror stories. Despite it all, I was ready. This is the price I have to pay for a »

How To Create Trust With Your Clients

How To Create Trust With Your Clients By: Kayla Gearin, Account Manager – Strategic Partnerships     Since my first day in the ad tech space, client communication and relationship-building have been common themes across every lead, every account and every campaign. One of our main challenges as sellers, account managers and ad operations specialists »

What is the Future Of Video Ads?

What is the Future of Video Ads? By: Ray Lopez, Director of Sales Operations     How consumers view video content is evolving—and this should make ad tech companies ask themselves hard questions about video advertising. Currently cable content providers have the lion’s share of viewing time when it comes to watching video content. Most »

Reinventing Yourself

Reinventing Yourself By: Scott Schwartz, Web Developer     “Colonel Sanders didn’t start KFC until he was 65 years old.” I heard this anecdote from just about every business professor I had. While I was sick of hearing it at the time, it always stuck with me. The bottom line is, you are never too »

Make Stress Your Friend

 Make Stress Your Friend By: Emily Seiman, VP Creative Services   Stress. We all have it. Some of us have more and some of us have less. Some people become crippled and swallowed by the stress they have and some are invigorated by it. I’m sure you know at least one person of whom you’ve »

What’s Your Favorite Feature Of The AdReady Platform?

Our team shares their favorite features of our programmatic creative platform:   Chris Landreth, Director of Strategic Accounts “My favorite feature is the automated macro insertion tool for third party ad tags.  This is a great timesaver for account managers allowing them to seamlessly and efficiently upload their client’s ad tags without having to remember »