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The CPXi Blog

IAB Annual Leadership Conference 2016

Although we weren’t able to make it out to California because of the winter storm, the IAB Annual Leadership Meeting was in full swing this week. From January 24-26, industry leaders met in Palm Desert to discuss the most pressing topics in the interactive advertising and marketing industry. Interactive advertising is now a $50 billion dollar industry, and this year’s program explored how technology, creativity, and consumer insights will need to synthesize in order to reach the next $50 billion.

For those of you who also missed the conference, here are the Day 1Day 2 and Day 3 highlights. You can also stay on top of the conversations by following #IABALM on Twitter.

While we’re upset we didn’t get to participate in the IAB Annual Leadership Meeting, we still want to meet with you! Our representatives would love to talk to you about the benefits of CPXi’s products and services. To learn more about becoming a CPXi partner, visit our website or contact [email protected] for more information.