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The CPXi Blog

Know Where You Are Going

“If you don’t know where you are going, you might wind up someplace else.” Yogi Berra

The world lost a little bit of its innocence last week when Yogi Berra, long time catcher for the NY Yankees passed away at 91. In addition to being one of the all-time baseball greats at a time when the game truly lived up to its moniker of ‘national pass-time,’ Yogi’s personal brand was built largely around his seemingly endless stream of paradoxical and overly simplistic sayings that somehow seemed to cut through the clutter and deliver almost Zen-like truths that left a listener smiling in a mixture of bemusement and understanding. The quote above is just such a Yogi-ism. The phrasing sounds funny, but on a base level we immediately know it to be a valuable tautological gem. 

Q4 is all but upon us and, along with the opportunity for some of the highest business levels of the year, it brings the challenge of living up to expectations that we have all set for ourselves. As Mr. Berra warns, the best way to avoid missing that mark is to plan well and ‘know where you are going.’ Take the time, this week, to visualize what a successful Q4  means to you and your team. Use that image as an ever-present map and you are sure to wind up just where you knew you were headed.

While I usually take this space to bring the conversation back around to the opening quote and tie it all together, today I could not resist using it to throw in another Yogi quote of which I am fond. Discussing it’s meaning could be an entire other message, but, instead, I will just leave you with it to ponder on your own: 

“In theory there is no difference between theory and practice. In practice, there is.” – Yogi Berra